According to a newly published research report, Apple’s first smartwatch – the Apple Watch – is much more popular than the original iPhone which was released in 2007. Meanwhile, the demand for the iPhone 6 and 6 Plus is going exceptionally strong.

The report published by Morgan Stanley contains data which shows that demand for the Apple Watch is currently 20-percent higher than it was for the first iPhone after launch. The report states that the demand for the wrist-worn gadget has stabilized now, but at a higher point than it ever was for Cupertino’s first smartphone.


The report also suggests that during the initial launch period, Apple Watch demand was at about half of the original iPhone’s, but it has picked up pace since then, overtaking the iPhone. “Watch interest in the week of launch was about half that for the first iPhone, but the Watch has seen a much smaller deceleration since the initial spike.” Like the iPhone, the Apple Watch had limited distribution, but the wearable had been facing more challenging supply constraints unlike the iPhone.

Apple Watch face main

Another curious point the report makes is that while interest in the September-bound iPhone 6s seems to be increasing, analysts believe that the new phone is unlikely to witness growth at the same pace as iPhone 6 did. It is believed that demand for the current iPhone will in fact stretch further, assuming it gets the $99 on-contract treatment after the newer model launches.


“While we anticipate iPhone growth will decelerate from (fiscal year 2015) and it could take some time for users and developers to find more compelling use cases for the Watch, our surveys and trackers have consistently showed stronger than expected demand for both products over the next few quarters.” This however, is based on the assumption that the iPhone 6s will offer slightly bumped up specs and nothing more as we’ve seen in the past. Of course, if the rumors of Force Touch technology, new metal, display integrated Home button etc. are true, things could be much different.

(Source: AppleInsider)

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