Last year’s battle of the smartphones was all about Apple and Samsung, with the iPhone 5 and Galaxy S III proving to be the handsets of choice for a large percentage of consumers. Things aren’t showing any signs of being different this year, as most of the chatter has once again been centered around when Apple will announce the next-generation iPhone and when Samsung will lift the lid of the specifications of the mysterious Galaxy S IV. The latest information leak across the web suggests that Samsung will strike first blood by holding a dedicated media event on March 22nd to discuss the next Galaxy S device in the 100 million selling series.
Samsung has recently announced that the Galaxy S series of handsets have managed to amass a combined sales of over 100 million units, with the S II and S III iterations accounting for most of those sales. It was originally rumored that the South Korean electronics giants were planning on making a fairly substantial announcement during this year’s CES, but that event has passed without much fuss from Samsung.
In addition to the potential announcement of the Galaxy S IV during the purported March 22nd event, it is also being said that the company could be planning on taking a leaf out of Apple’s book by immediately capitalizing on the excitement and media hype by releasing the device to the public almost immediately. The Galaxy S III, which is Samsung’s current flagship model, originally landed on shelves in May of last year, so an April release point for the next-generation Galaxy S model would represent an almost twelve month life period.
If the rumors that are emerging from Asia turn out to be accurate then we could see ourselves with a new top of the range Android device hitting the shelves on April 15. Would-be purchasers of the Galaxy S IV could also find themselves with an initial aesthetic choice to make as it looks like Samsung could be planning on launching the handset with a choice of either black or white outer shells. In-depth technical specifications for the new device might not yet be known, but it’s positive news that we could have a new toy to tinker with in a couple of months.