The launch of the original Samsung Galaxy Note was met by mocking calls from smartphone and technology fans who thought that the Korean electronics company were onto a loser with the release of the plus-sized device. Hindsight would seem to suggest that someone at Samsung knew exactly what they were doing. The first-generation Note managed to shift over ten million units during its first year of existence, and we now have the news that the Galaxy Note II is showing signs of being even more popular, with three million handsets selling in the first thirty-seven days of availability.
Although Apple has the iPhone 5 in the marketplace and Samsung themselves have the fantastic Galaxy S III, it would appear that the original Galaxy Note has managed to pick up a substantial following with Android and Samsung fans falling over themselves to get a hold of the Galaxy Note II. Samsung has been on a pretty impressive ride recently after confirming record sales figures in their last earnings reports, most of which was put down to sales of the Galaxy S range of devices. The fast take-up of the Note II will only add to that success.
Selling three million units of a smartphone – or phablet as some prefer to call the Note II – by itself is not a huge achievement. Samsung and Apple regularly shift hoards of their flagship devices in the opening weekend. However, when you put it into perspective and understand that three million sales of the Note II is three times more than the amount of original Note’s that shipped during its first month of availability is quite impressive.
When Apple launched the original iPad back in 2010, they created a whole new tablet category that they managed to make their own and gain extraordinary success from. Samsung has achieved the same success by instantiating the phablet category of device and are currently in the process of lapping up the successes that come with that. The original launch of the current-generation Note saw Samsung initially hitting the South Korean market before enticing consumers in the United States and United Kingdom with the device.
With premium smartphones like the Galaxy S III already available, and the new Nexus 10 tablet about to hit the market, the early success of the Note II seems to suggest that Samsung may have found a winning formula in the battle to cling on to the the top spot in the smartphone market.
(via SeattlePi)
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