Samsung will officially take the wraps off of the Galaxy S9 and Galaxy S9 Plus in a couple of weeks, and while we still have some time to wait before we get our latest flagship Android device and iPhone X competition, Samsung is seeking to send the hype machine into overdrive. As part of that, the company has released a series of new videos in which we get our first look at 3D Emoji.

As part of the ongoing hype train, Samsung has released no fewer than three new videos in Korea showcasing the Galaxy S9. The first two of those videos highlight the camera on the device, including its f/1.5 aperture and apparently impressive low-light photographic capabilities.

However, where things get really interesting is the third of the videos, which seems to focus on 3D Emoji, although there is no actual name for them as yet.

The obvious thing here is to suggest that Samsung is copying Apple and its Animoji, although that does not quite look to be the case. Instead, from what we can work out at least, Samsung’s 3D Emoji appear to better resemble Nintendo’s Mii characters than anything Apple offers as part of the iPhone X feature set, but we will not know for sure until we are shown everything in two weeks’ time.

What we do know according to all the rumors being floated around is that the Samsung implementation will apparently take a scan of a user’s face and then use that to build a full-body character on-screen, hence the Mii similarities. Users will apparently be able to adjust how those characters look, too.

I am still personally convinced that Apple’s Animoji are nothing more than a short-lived gimmick, and I see little to suggest Samsung’s version will be any different. That being said, I will reserve judgement until Samsung shows off exactly what its 3D Emoji will offer.

You can check out all the video teasers released by Samsung below:

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