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Reports of faltering sales and slow user adoption seems to be part and parcel of the life cycle of any smartphone these days. Gone are the days when a company can hit the market with a new premium device, then let the CEO just sit back comfortably waiting for the sales reports to land on his or her desk. Every modern device launch seems to come with intense rumors about lack of product demand and subsequent reports of reduced part orders as a reaction to those alleged slow sales. Samsung has been the latest company to deny that their Galaxy S4 has been slow to capture the imagination of users and today’s reports of over 20 million units shipped seems to back up those denials, which is a big follow up over the fact that Samsung shipped 4 million units in just 4 days of release.

It was approximately six weeks ago when the South Korean electronics giants announced that they had shipped over 10 million Galaxy S4 units through global sales channels. It hardly came as a surprise that the Galaxy S4 had been snapped up over 10 million times, but the announcement did mean that the latest in the Galaxy S series was the quickest to hit those kind of numbers, beating its S III predecessor, which took almost fifty days to accumulate the same kind of sales.

Galaxy S4 RP

Reaching and exceeding 20 million sales through all sales channels by the end of June clearly shows that consumer demand isn’t showing any signs of slowing down. Samsung’s Galaxy S III was previously the company’s fast selling device, but even that took over 100 days to hit 20 million sales, meaning that the flagship Galaxy S4 is selling almost 1.7 times faster than its baby brother. The report indicating the number of units sold and the fact that it propels the Galaxy S4 to the top of quarter two shipments should definitely lay the slowing sales rumors to rest.

galaxy-s-4

History has shown us time-and-time again to not pay too much attention to what the industry analysts are predicting in terms of overall sales, but the so-called experts are indicating that Samsung is on course to shift over 80 million Galaxy S4 handsets this year alone. It’s interesting to note that the South Korean market is currently benefitting from an upgraded Galaxy S4 with LTE advanced technology and an improved processor, and even more interesting to wonder if we will see a significant spike in Galaxy S4 sales if Samsung release that model to other markets.

(via: Yonhap [Google Translate])

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