When Apple welcomes the world’s press to its swanky new Apple Park headquarters in Cupertino on September 12th, all eyes will be on what CEO, Tim Cook will unveil on-stage, and while that is most certainly the way it should be, there will also be plenty of attention on the new venue for the event.

Nestled within Apple Park is the equally new Steve Jobs Theater, the venue for what will surely be the first of many big announcements in the future.

A new report by Bloomberg today shares some of the details on the venue. The theater itself is a large 1,000 seat room that will act as a home for new product announcements for many years to come, and with each of those 1,000 seats being made from leather and costing no less than $14,000 each, there has certainly been no expense spared here. The whole Apple Park project comes in at a cool $5 billion, so to say that Apple has gone for quality over budget across the entire park is perhaps the understatement of the year.

This being Apple, the theater has plenty of mystique about it, and one example of that is evident by the retractable door that will disappear to reveal a demonstration area once the main event concludes on September 12th. It’s here that press and other attendees will be able to try out the new iPhones, new Apple Watch and if rumors are to be believed, a new Apple TV, too.

A similarly Apple approach to things can be witnessed in the revolving elevator that ensures that people exit via the same door no matter where they get in or out of it, something that you don’t tend to find in your run-of-the-mill office space.

Apple is rightly very proud of Apple Park and while the centerpiece is that spaceship-like structure we have been seeing in drone footage for so long, the Steve Jobs Theater is a building that clearly been put a lot of thought in, and dare we say love as well. We look forward to seeing the inside of that building almost as much as we look forward to seeing the new iPhone lineup that will be announced at the venue.

(source: Bloomberg)

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