If you enjoy the luxury feel and cleanliness that a battery-powered toothbrush brings over the standard option, and have been looking for a new gadget that is something of a mouthful to say, then Dutch electronics company Philips may have just the product for you. The company has announced the Philips Sonicare Flexcare Platinum Connected toothbrush. Or, to put it more simply, a new member of the Sonicare series of toothbrushes that introduces Bluetooth-compatibility for connection to an accompanying iPhone.

It was only a matter of time until we started seeing connected devices infiltrate the bathroom.

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Manufacturers and consumers alike have been going wild for connected devices in others parts of the home over the last twelve months or so. That interest has only accelerated to new levels thanks to the growing support and integration of Apple’s HomeKit protocols.

Philips is now trying to bring that type of connectivity to the bathroom with a new Sonicare model that comes with a plethora of smart sensors that can send data back to a connected iPhone.

The “Smart Sensing technology” that is integrated into the new Sonicare Flexcare Platinum Connected toothbrush is intended to provide information back to the device about how an individual is actually brushing their teeth. That includes sensors to track specific brushing locations within the mouth, as well as the ability to detect scrubbing pressure during each session. That information allows the owner to make informed decisions based on real-time data as to whether they are missing out parts of their mouth when brushing, or if they are scrubbing too hard and potentially going to cause themselves to bleed, and so on.

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The device is also intelligent enough to monitor the amount of times it is used and track the duration of each session to be able to accurately inform the owner when the head of the brush should be replaced with a new one. This should hopefully allow each individual to maximize the usage of each brush head, rather than potentially throwing one away and replacing it while it still has some life left in it.

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Philips will also be releasing an accompanying app alongside the brush, which immediately gives users information on brushing habits as well as a personalized 3D Mouth Map once it has enough data.

Technology fans who are also after impeccable dental hygiene will be able to pick the new brush up for $199 starting mid-July.

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