Apple today made three new Apple Watch specific stores official, with new outlets in London, Paris and Tokyo on the way come April 10th.
Coinciding with the date that the Apple Watch goes up for pre-order and other Apple Stores will get preview stock, the three new stores will actually be opened within other department stores all of which suit the Apple Watch buying experience.
The store opening in London will take prime real estate inside the Selfridges store, and will be situated next to the Wonder Room. Famous for its luxury watches already, the Wonder Room is the kind of place people go to spend a few thousand dollars on a timepiece already. Having the Apple Watch be in such company is a smart move by Apple.
The French store will be inside Galeries Lafayette in Paris, and will take over four balconies that overlook the rest of the department store – again, prime estate and certainly built to make an impression.
If you happen to reside in Tokyo, then you can walk into Isetan for your dose of Apple Watch.
With the locations named, it’s clear that these stores will offer the $10,000 Apple Watch Edition in all its golden glory, though it is expected that things like support following a purchase will be taken care of by traditional Apple Stores in the vicinity.
The Apple Watch will be available to pre-order come April 10th and it will officially go on sale two weeks later on the 24th. Apple has already said that the gold Apple Watch will only be available at select outlets, though it hasn’t specifically said which. Expect the flagship stores around the world to have at least some stock, not that it will matter to the vast majority of us with the Apple Watch Sport and simply named Apple Watch set to be the two biggest sellers by quite a margin.
Which will you be ordering?
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