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The iPhone 5 has certainly had its moment in the limelight, and with Windows Phone 8 looming, a lot of the focus is no turning towards the initial batch of devices arriving for Microsoft’s upcoming platform. In order to further entice consumers away from Apple’s offering and towards its upcoming Lumia range, Nokia has put out an advertisement in which it takes a shot at the same old, black and white configurations offered with the iPhone 5.

Although perhaps not the end-all, be-all to everybody, it’s notable that in five-and-a-bit-years since the initial iPhone landed, the only colors offered have been black and white, and although both versions of the new iPhone 5 offer a slick, two-tone finish, they don’t perhaps stick out from the crowd as much as some would like. If you’re the sort of person who likes their vibrant colors, you’ll probably already have made note of the Nokia Lumia 820 and 920, both of which will be arriving in a sleuth of bright and bold finishes.

iPhone 5 vs Lumia 920

The iPhone 5 has been out for the past couple of weeks, accumulating very impressive sales in the process, but unsurprisingly, Nokia doesn’t want you to have one. Having already released a rushed, unconvincing infographic detailing why you should opt for a Lumia over an iPhone 5, the Finnish outfit has used the iPhone’s color scheme (or lack thereof) as another reason why the Lumia is the only device for you. Much like an advent calendar kids use to countdown to Christmas, it seems Nokia is counting down the weeks until the Lumia roster releases by taking regular media pot-shots at its Cupertino rival.

Nokia iPhone 5 ad

To be honest, Nokia needs the publicity, and since we – along with a host of other blogs – are again mentioning Nokia and the Lumia, the tactic has certainly worked with aplomb. However, to have any longevity in this fierce market, the Lumia duo will need more than the colors of the rainbow – notably a big developer push offering a great deal more apps than currently on offer.

Still, the Lumia is rightly mentioned in the same breath as the Big Two incorporating the Galaxy S III and the iPhone 5, and with a vastly better camera and alternative OS to the fairly similar iOS and Android, expect the Lumia 820 and 920 to receive a warm welcome when released next month.

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