Executives constantly jump ship between some of the biggest names in tech, and today, Nokia’s former photography lead Ari Partinen has joined Apple in a move that will doubtlessly help to improve the point-and-shoot credentials of the iPhone and iOS device range in general. Given the reverence of the Lumia camera range, this is a massive coup for Apple, and Partinen will officially begin his work in Cupertino from June.
The camera of the Apple iPhone isn’t exactly one of its weaker points. In fact, it’s one of the most popular in the game, often gaining recognition on sites like Flickr in terms of usage, while also gathering acclaim in general for its ease-of-use, functionality, and overall quality of snaps and videos.
In acquiring Partinen’s wealth of knowledge and experience in this particular field, it’s clear that Apple doesn’t want to rest on its laurels, and while the former Nokia employee’s expertise won’t have any effect on the upcoming iPhone 6 or forthcoming iPads, it’s certainly possible that by next year, we could begin to see some significant enhancements.
Partinen was part of the team that introduced the Nokia 808 PureView to the world, which completely redefined what a smartphone camera was capable of. Since then, a number of new devices, including the Lumia 1020, 925 and 1520, have all benefited from the innovative ideas initially showcased with the 808, and if he can have half as much impact on the iPhone and iPad range, future iOS device owners should brace themselves for a noticeable bump in overall performance.
Nokia was recently acquired by Microsoft, and although this doesn’t appear to have unsettled the infrastructure of either party too much, there was always going to be restructuring within the higher ranks. Presumably, the Redmond would have wanted to hold on to such an influential character, which makes his decision to join fierce rival Apple even sweeter for Tim Cook and co. Then again, we don’t know the full story of Partinen’s departure from the Nokia-Microsoft allegiance, so the only real take-away here is that this is a shrewd bit of recruitment from the Mac maker.
Are you looking forward to some big improvements to the iPhone’s camera given Partinen’s appointment? Be sure to share your comments on this story below!