The Apple TV roster seems to grow by the week, and if you’re a music fan – specifically, a Beatles fan – then you’ll be more than a bit excited by the Cupertino set-top box’s latest acquisition. To mark the 50th anniversary of the iconic British group’s Stateside debut, Apple has added a Beatles channel to Apple TV, and provides access to an array of content tailored to the most widely-recognized band of all time.
After years in relative obscurity, Apple TV seems now to be getting the respect it deserves, with its maker working hard to secure partnerships for a wide array of content. Most recently, it was revealed that the WWE Network channel would be arriving, bringing 24/7 coverage of interviews and other clips relating to the World Wrestling Entertainment, and today’s introduction of the Beatles channel outlines Apple’s intention to make the catalog as broad as possible.
For a limited time only, viewers of the channel can catch and relive the band’s famed performance on “The Ed Sullivan Show,” the point at which the United States first truly recognized the talents of The Beatles’. Fifty years have since passed on from the “I Want to Hold Your Hand” performance, and most music critics would now consider The Beatles among the greatest of all time. The Apple TV channel aptly marks the occasion, and adds to the already rich variety of Beatles-related content available from Apple.
Even though it took many years for The Beatles’ music to become available on iTunes – it finally arrived back in November of 2010 – tens of millions of songs and albums have since been sold, and with some exclusive recordings having also joined the party back in December, the iTunes Music Store is now a treasure trove for Beatles fans far and wide.
The Apple TV app also includes download links to the band’s US releases, which, for the first time, have just become available digitally on iTunes.
This is just the latest in a long line of new channels pushed to Apple TV over the past six months or so, and long may it continue. We’ll keep you updated on any more content partnership deals relating to Apple TV, so stay tuned!