Apple’s Worldwide Developer Conference (WWDC), which is held annually in San Francisco, California, always manages to bring a whole heap of new goodies. The opening keynote of the conference historically has a particular tone to it with Steve Jobs, and now Tim Cook, choosing to focus on core elements of the business and how it’s performing. According a number of new reports, WWDC 2016 could also see a revamped MacBook Air introduced that would eventually find itself on physical and digital shelves during the third quarter of 2016.
The reports pertaining to the potential unveiling of a new MacBook Air range are suggesting that Apple is undergoing a design and development process that falls into the category of “make everything thinner”. Something that it will apply directly to the new MacBook Air range. The external thinner aesthetic of any new MacBook Air will be very similar to what we already have, but will be made possible by an entire design overhaul internally that will see components swapped out for smaller variants and moved around to accommodate the new design.
The report also suggests that those looking to purchase the new MacBook Air, if it actually materializes of course, will be able to do choose between a 13-inch and 15-inch model. Both models will be offered with the new slimmer design aesthetic and revamped internal structure. There’s currently no speculation on whether or not Apple will apply the new thinner design ethos to the 11-inch MacBook Air model that appeals to those consumes who are looking for a laptop that is the true definition of light and portable. The suggestion that Apple will plow resources into revamping the MacBook Air range actually comes as a shock as many assumed this particular range of Macs would be phased out by the Cupertino-based company.
Apple’s new ultra-thin 12-inch Retina MacBook, which was introduced earlier in the year, complimented the MacBook range perfectly and existed as a serious alternative over the MacBook Air for those who wanted a thin and portable, but powerful and efficient machine. It’s the existence of that MacBook, plus the continual decline of costs associated with the build of these machines, that have led some analysts to speculate that Apple could do away with the MacBook Air range altogether. After all, with the MacBooks getting thinner and thinner with each iteration, the lines between the two models are becoming blurred.
We’re still half a year away from seeing if this one turns out to be true. But for now, it’s certainly something to ponder and potentially looking forward to.
(Source: Economic Daily News)