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Voice assistants such as Siri have certainly risen to prominence over the past couple of years, and many companies beside Apple have tried to implement similar technology into their products. Microsoft, fresh from its purchase of Nokia’s devices and services division, is reportedly plotting to do exactly that in constructing a voice assistant for Windows Phone currently codenamed ‘Cortana.’

As any respectable Halo fan will be more than aware, it’s the same name of the popular franchise’s own AI character, and according to multiple sources, the feature will be able to learn from a users behaviors and adapt itself from there.

Cortana Halo

This is not the first time we’ve heard of this Cortana app, either. A couple of months back, evidence leaked under the name zCortanaApp, and if the current circulation of reports are to be believed, Microsoft could really be looking to step things up a notch or two in the field of voice assistant technology.

The said ability to learn user traits, just like a real-life assistant, is very interesting indeed, and with Siri often having been criticized for limited functionality and very basic feature set, Microsoft certainly has a chance to make an impression.

With the Windows Phone platform still massively under-performing when compared with Google and Apple’s respective ecosystems, Microsoft knows it needs to bring more to the table if it is to entice consumers into buying a Windows Phone device. Android and iOS devices continue to outsell Windows Phone handsets by a considerable margin, and with BlackBerry’s future looking particularly bleak, the Redmond company knows that acting quickly and effectively is in its best interests.

Windows Phone tellme

tellme on Windows Phone 8

Cortana could be ready in time to be presented as a marquee Windows Phone 8.1 feature, with the software update anticipated to launch early on next year. Windows Phone fans have had very little to get excited about in recent times, but a truly intelligent voice assistant could do wonders for the platform’s fortunes.

At this stage of mere speculation, it’s unknown how Cortana would be implemented into the Windows Phone platform in general, but we’ll certainly be keeping our eyes open for any more information on the subject as it leaks.

(Source: ZDNet)

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