Jony Ive seems proud of the efforts he has injected into the design process of the Apple Watch. The watch that was described by Ive as the “most personal” device from Apple, has him discussing the design efforts that went into it in a new interview.

The Apple Watch has been touted as the most difficult product the Cupertino company had to work on. Perhaps the most daunting task has been the test runs and evaluations, where Ive has said that, “Even now, when the design of the Apple Watch is incredibly mature and has gone through thousands and thousands of hours of evaluation and testing, we’re still working and improving.”

Jony Ive

Ive points out that keeping the functions of the watch in sync with the fluidity that consumers have come to expect with Apple products was a challenge in itself.

“You are trying to keep everything fluid for as long as possible because everything is so interconnected. The best products are those where you have optimized each attribute while being very conscious of other parts of the product’s performance.”

Discussing the ‘Glance’ feature on the Apple Watch, Jony mentioned how the wrist is the perfect place for such technology, bringing in an exceptional level of convenience for some of the things users earlier had to get to their mobile phone for, such as weather, calendar events, and more. Ive said that “I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.”

Apple Watch styles main

Ive also discusses how the packaging is not that huge of a concern. He said, “I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.”

Apple is likely to provide more details about the watch at its Spring forward media event on the 9th of March, where we will be getting a grip on the prices and release date.

(Source: FinancialTimes)

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