We’ve heard a ton of different rumors about Apple’s upcoming iPhone, from a slew of different sources, some of which agree with one another, and some which don’t.
Pretty much all sources agree that Apple will launch three new iPhones later this year, with investment bank Barclays now suggesting that each of those devices will ship with a True Tone display designed to significantly enhance the end-user’s visual experience.
The majority of sources pretty much agree on Apple’s likeliness to extend the iPhone range with the introduction of an iPhone 7s, iPhone 7s Plus, and an iPhone 8, or iPhone X model as some people are expecting it to be called. The high-end iPhone – which we will refer to as iPhone 8 for sake of ease – is expected to ship with impressive specifications as well as the introduction of an OLED display that will ultimately spell the beginning of the end for the iconic Home button.
Barclays definitely agrees on that analysis, but is also suggesting this year’s iPhone will come with a “full spectral sensing” light sensor embedded with the intention of introducing a True Color screen experience. Barclays expects these sensors to be supplied by Austrian-based AMS, a specialty semiconductor business, but at an increased cost:
For the expected iPhone 7S models, as well as the iPhone 8, we think ams’ content increases due to the inclusion of its full spectral sensing ambient light sensor, as already seen in the iPad Pro for that device’s True Color screen functionality. We estimate this to be a material step-up in content from the $0.60 range to $1.00.
The True Tone experience isn’t exactly new to Apple’s range of hardware, but it is unique to the current 9.7-inch iPad Pro. That device takes advantage of four-channel ambient light sensors to magically adapt the device’s display temperature to match the light in whatever environment the hardware happens to be in.
This hardware-based experience may not be present in Apple’s range of iPhones at the moment, but it is a similar proposition to what users can achieve with the software-based Night Shift functionality that’s now part of the iOS platform.
Times are changing with iPhone, and it’s only a matter of time until we find out if this latest Barclays prophecy rings true.
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