When Apple unleashed the iPhone 6 and iPhone 6 Plus a couple of weeks ago, the usual executive announcers waxed poetic about the new display of each. As ever, an improved display wouldn’t be complete without its own buzzword or tagline, and ‘Retina HD’ was deemed suitable to the company’s marketing campaign. But with the release having just occurred across nine nations, a sizeable portion of the consumer market – as well as commentators, resellers, and others within the mobile industry – have had the opportunity to check the devices out for themselves. One renowned display specialist has quickly waded into the debate by declaring the iPhone 6 Plus’s display as “the best performing smartphone LCD display that we have ever tested,” and below, you can find out precisely why such a bold assessment was made.

Prior to the launch of the iPhone 6 and iPhone 6 Plus, the display of Apple’s most prized asset had scarcely changed a lot. The iPhone 5s was still rocking a display of identical pixel density to 2010’s iPhone 4 – albeit over a slightly larger canvas – and whereas rivals were looking to innovate and greatly improve the displays with every new release, Apple was essentially content with saying “it’s Retina, therefore it’s fine.”

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But the Cupertino giant has upped the ante this time around, and the folks of DisplayMate have updated their Display Technology Shoot-Out to involve the Mac maker’s latest and greatest. In declaring the iPhone 6 Plus’s display as the best LCD it had ever tested, DisplayMate’s Ray Soneira wasn’t so enthused by that of the iPhone 6, although did make the point that the 4.7-inch display is “still a very good display, and most buyers will be happy with its performance.”

The key thing to remember about DisplayMate’s Shoot-Out, which has been held regularly for the past eight years, is that in crowning the iPhone 6 Plus Display as the “best ever,” it’s only talking about smartphones featuring LCD panels. The report also maintains that the displays of both the Samsung Galaxy S5 and Galaxy Note 4 “are the current best mobile OLED displays,” and while the LCDs of the two new iPhones are the best Apple has ever produced, they still fall slightly short of Sammy’s corresponding flagships.

In speaking of the displays of the new iPhones and flagging Samsung Galaxy handsets, Soneira added:

Both are impressive and excellent displays with great state-of-the-art display technology. We recently gave the Samsung Galaxy Note 4 our overall Best Smartphone Display award, and for the time being that continues.

So, there you have it. The iPhone 6 Plus display is better than any other mobile LCD in the business, even superior to that of the iPhone 6, but after much consideration, is still behind that of the Samsung Galaxy Note 4 in the eyes of a well-informed expert.

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If you enjoy the various intricacies of display technology and wish to check out the detailed analyses of the iPhone 6, iPhone 6 Plus and other major handsets gracing the market, do be sure to check out the full report at the source link.

(Source: DisplayMate)

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