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The holiday shopping season is undoubtedly one of the most lucrative period for any company. Consumers who are usually very stringent with the way they spend their hard-earned cash generally loosen the purse strings a little at this time of year and grab the latest piece of technology either for themselves or a loved one. Apple’s CEO, Tim Cook, has already stated his belief that the end-of-year shopping period will be very important for the Californian giants. Keeping that in mind, it seems like app marketing company Fiksu have some great news for Apple and the iPad Air that derives from their own product adoption tracking service.

Fiksu has been watching the iOS product space quite keenly in recent times. To celebrate the launch of the iPad Air the company have added a couple of additional trackers with the aim of effectively gauging how enthusiastically consumers are welcoming the latest hardware into their lives. The first of the two new trackers have the function of comparing the adoption rates of the new iPad Air against that of the fourth-generation iPad and the initial release of the iPad mini. The second tracker is more wide-spread and exists to track active usage rates across all iPad models currently being used.

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We may have only been able to get our hands on the new iPad Air for a matter of days but the adoption rates already look extremely promising for Apple Inc. The iPad Air is being marketed as the thinnest, lightest and fastest iPad model to date and that seems to have resonated with tablet seeking customers. After only two days of public availability the Air was showing as having an overall activity rate of five times higher than the fourth-generation model and four times higher than the first mini. Apple’s latest iPad holds a 0.73% share of total active iPads, which is higher than the 0.14% of the iPad 4 and 0.21% share of the iPad mini in their first two days of availability.

iPad Air usage 1

iPad Air usage 2

Of course, when looking at this type of comparison there is always a bigger picture to take into account. The data clearly shows that users are appearing to be more enthusiastic about the launch of the iPad Air but it still pales into insignificance when compared to the overall current usage of all iPad models. The non-Retina second-generation iPad is still clinging on as the most used device with 38.6% of the total share. It would be extremely interesting to revisit these findings after we’ve had the device in the wild for a number of months, but at the moment, everything looks positive for the iPad Air.

(Source: Fiksu)

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