This is undoubtedly going to go down as one of those App Store review process nightmares that causes a scramble amongst iPhone owners to grab it while it’s still live. The popularity of apps like MovieBox and PlayBox HD, which are digitally signed using enterprise certificates to bypass Apple’s security mechanisms, is only matched by the furious anger that overcomes those trying to use them when the certificates are revoked at a higher level. It looks as though Apple’s App Store review team has let one slip after the extremely MovieBox-esque Bobby Movie Box app has gone live on the App Store for iPhone and iPad.

Applications like MovieBox and PlayBox HD have always been popular due to the functionality that they provide. In essence, they allow immediate streaming access to a huge array of new, trending, and popular movies, entirely free-of-charge.


The trade-off being that those interacting with the app have to put aside their morality when doing so due to the fact they provide access to content that would otherwise be chargeable through more legitimate services. However, now that Bobby Movie Box is in the App Store, albeit for probably a very short period of time, a lot of the complexity and uncertainty around enterprise certification has been removed.


The functionality that this particular app offers is pretty much well documented, so let’s look at the app as an overall piece of work. The interface is pretty much what you would expect from an app of this nature and does a great job of providing visual and actual access to the content that it holds. There’s an immediate Top Picks section that provides curated best content, as well as a quick list of trending content so that you can interact with the things that other people are viewing and consuming regularly around the world.


Full screen access allows all streamed content to be viewed in high-definition. There’s also the ability to bookmark individual content for quick and efficient access to it at any given time. It’s actually extremely interesting that this particular app has managed to not only get past the review team, but also that it has had updates and continues to be worked on without being flagged up as an app to remove from the store. Still, while it’s there you may as well grab it.

(Download: Bobby Movie Box for iPhone and iPad from the App Store)

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