The Beats Music brand has really taken the headphone and speaker market by storm, and while there are plenty of purists who would argue that the entire Beats product line is more about style than substance, there’s no doubt that the foundations have well and truly been laid for a streaming music service. Speaking with The Next Web, a Beats executive has confirmed that an official iOS app is in the pipeline, and although an Android version, as well as a Web offering, will eventually become available, the release to the iTunes App Store is at the top of the company’s agenda.
Like many of today’s popular streaming apps, there will be more than a bit of emphasis on playlists and such, with users given freedom to discover and create music as they hear it. As with Spotify et al, the infrastructure should make it rather easy for consumers to find new music without putting so much of the work in, and although there are already plenty of ways to do this already, there were also plenty of headphones – good ones – on the market before Beats came along and changed the whole scenario.
With so many companies now vying for a chunk of this lucrative market, Beats Music will certainly have its work cut out, but having grown a brand so strong in such a short space of time, one certainly would not write off its chances of making this project a success. By the sound of things, it’s going to be a very personalized experience for each user, and if it can offer the kind of ease-of-use seen with some of the industry’s leaders, there’s no reason why the Beats Music streaming service cannot reach the same heights as some of the other products.
“If you really love music, we want something that can go deep with you for a really long time,” says the company’s COO Luke Wood. “And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine.”
Beats Music will launch initially in the United States, before expanding to other markets, and we’re hoping that will happen soon once the service takes off at a good pace. We’ll be keeping a lookout for any big announcements, so stay tuned!