The Beats brand, which started out as a line of headphones dreamed up by hip-hop mogul Andre “Dr. Dre” Young and fellow producer / entrepreneur Jimmy Iovine, now spawns several product categories, and more recently, evolved into a music subscription service by the name of Beats Music. Now, the Beats Music app for iOS has just been bumped to version 2.0, offering native support for the iPad. Check it out after the fold.
Spotify was the first company to nail down the subscription music service, but since then, dozens of established companies and start-ups alike have sought to grab a piece of the pie.
The Beats Audio product line carries quite a lot of weight in the music-accessory industry nowadays, and although the deal with HTC has now been and gone, the company behind it continues to evolve.
Given the revenue generated from the headphones and speaker systems, the Beats Music service seemed like the natural progression, and although it’s set up in much a similar manner as Spotify et al – $9.99 per month for the unadulterated, unlimited access – its trump card lies within the fact that up to five users can enjoy the same account for a mere $14.99. This sharing feature is ideal if you have a bunch of friends that also love to listen to their favorite tracks on-the-fly, and if you divide the subscription fee, there’s scarcely a cost to bear.
The Beats Music app is free to download and try, and you’re able to upgrade to the premium subscription by means of in-app purchase. This makes everything nice and simple, and with new-found iPad support, Beats Music looks to be making a concerted push to outfox the major players in this particular industry.
If you’re subbed to a contract with AT&T, you can also try out the group subscription for three whole months at no extra charge.
Pick up the newly-revamped app via the direct link provided, it’s absolutely free to download, and be sure, as ever, to leave your comments on the update below.
(Download: Beats Music for iOS on the App Store)