Apple’s been at the center of one particular rumor for years now, and that’s the rumor that claims an Apple television will eventually come into being. Over the years that rumor has morphed slightly, and now it’s generally accepted that the Cupertino firm is indeed trying to come up with some sort of TV service. Whether that will include a television, or whether it will be piped through an Apple TV box like we have today, remains to be seen.

What that TV service could potentially turn into is something that has been hotly debated by just about everyone in the technology industry, and the latest report suggests that Apple may be trying to work with networks in order to be allowed to offer some sort of ad-skipping feature.

Skipping ads is the holy grail for some, and while TV networks have historically frowned upon the idea of having its advertising system circumvented, Apple’s considerably cloud and sheer will may just give it the leg-up that it needs. Everyone said that iTunes wouldn’t be allowed by the music industry, and now look at it! Just look at it!

The report claims that Apple may be working to offer an alternative to ads during breaks, rather than simply skipping them completely. Apple was recently granted a patent that would allow it to replace ads with some other content such as music, so if you’re the kind of person that likes to put two and two together, we’re willing to bet you’re screaming "FOUR" at the screen right about now.

At this point there’s little doubt amongst most that Apple is trying to come up with an iTunes of sorts for TV, but what it will eventually turn in to as and when it comes to fruition is unclear. Whether hardware accompanies it or not, whatever Apple is working on is said to be about to change the way we watch TV today, which has us interested for more information.

When we get it, you’ll have it too.

What do you think? Are you fine with a service that displays ads or do you prefer of having the luxury to skip through them whenever you desire? We’re sure that you’ll go with the latter, but still, drop your thoughts in the comments section below. We love to hear from you!

(Source: JessicaLessin)

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