It was inevitable that Apple would roll out a few new advertisements this week with its new smartwatch on the horizon, and to coincide with the Apple Watch’s launch across nine nations today, a total of three short ads have been released. Aside from each ending with the slogan: “The Watch is here,” they all attempt to show the various uses of the device that skeptics are labeling a fad, although unfortunately, anybody unsure as to why they’d need to buy an Apple Watch will probably be no better off after viewing the one-minute shorts.

There has been some praise and equal criticism of the Apple Watch since it was first announced back in September, and the ongoing theme is that nobody wants to go out on a limb and cast a definitive judgement. The reviews and opinions of the experts earlier this month seemed to sigh a collective “meh,” and while it’s tempting to tout the demise of the Apple Watch, the fact that the iPad seemed like a non-starter only five years ago has left many naysayers unable to say “nay.”

Apple Watch ad main

The platform, integration with iPhone and an impressive array of apps – more than 3,000 and we’re only on day one – means that Apple Watch has the foundation to emulate the success of the iPhone, iPad, and other products out of Cupertino. But as you’ll see from the ads entitled “Up,” “Us” and “Rise,” there’s not really much to suggest that you need an Apple Watch in your life. You can open hotel doors, pay for goods, and track your fitness, but it’s stuff you can already do on an iPhone with relative ease, and since your smartphone is generally attached to your hand most of the time anyway, it’s likely that anybody previously nonplussed by the Apple Watch will remain so after seeing this fleet of ads.

Still, we’ll let you make your minds up for yourselves. Here are three clips:

Up

Us

Rise

Will you be buying the Apple Watch? Perhaps you’ve already got it, or are waiting anxiously on its arrival in the mail. Whatever the case, join in with the conversation via the comments section below!

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