Both Amazon and Netflix have shown that the production of original content to deliver through their own platform can be extremely lucrative. Both of those aforementioned companies have taken the opportunity when available to produce original content that has been delivered to consumers and proven to be extremely successful. Now, a new report is suggesting that Apple could potentially be planning on going down that same route by producing its own TV shows and content that would then be offered for sale and rent via its iTunes platform.

This isn’t the first time that Apple has considered and ventured into producing original content, and this is certainly not the first time we are getting news about this. The Beats 1 radio station bundled as part of Apple Music is a perfect example of the Cupertino-based giant taking the leap into such creativity. There was also the speculation suggesting that the company was also involved in producing a number of music videos for prominent artists that were then offered exclusively via the streaming Apple Music service. Now it seems, Tim Cook and company could be about to make that leap for real.

Apple TV 4 two

The claim goes as far as suggesting that Apple has already spoken to “members of the Hollywood creative community” sometime during the latter part of last year. It’s likely that Apple has been using these discussions to sound out potential partners for the venture, and to see if the idea is feasible or not. If the iPhone and iPad-maker does take that huge leap into the unknown and follow in the footsteps of the likes of Amazon and Netflix, then there exists the very real possibility that Apple could also introduce a subscription based television service that would sit alongside the existing Apple Music platform.


If you’re excited about the potential of Apple producing its own original content then it’s probably worth curbing that enthusiasm for the time being. The early-stage meetings with members of Hollywood have presumably yet to turn into any kind of official agreement for a route forward. If and when an agreement is made, there are still a number of hoops to jump through before any content would make it into the public domain.

(Source: TheStreet)

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