Apple will release its upcoming Mac OS X 10.7 Lion with the Mac App Store being the primary distribution channel, reports AppleInsider.

Citing our old favorite, the ‘people familiar with the matter’, AppleInsider claims Apple will bring the next installment of its much loved OS X operating system to the masses via digital download though its Mac App Store. Available to all Macs running 10.6 Snow Leopard, the Mac App Store allows users to buy and download applications from the comfort of their own home with an experience mirroring that of the iPhone and iPad.

AppleInsider’s sources also claim that a version will be available on physical media for those without super-fast broadband connections or caps.

The move to digital distribution makes sense for Apple, with the company already offering developers the chance to try 10.7 Lion now via a special download code and the Mac App Store. Also, with the DVD drive-less MacBook Air posting huge sales numbers and other Apple mobile computers expected to lose their drives soon, it’s no surprise to see Apple moving further and further away from the plastic platters we’re all so used to.

10.7 Lion is due to be shown off at WWDC next month.

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