Apple consistently does an excellent job of promoting and marketing any of its new products or services. Unlike a lot of other large tech giants out there, Apple always seems to create emotive and engaging advertising material that not only invokes an emotional reaction from consumers, but also resonates with them and how they live their life. Now, in an effort to increase conversion in retail outlets, Apple is introducing interactive touch-sensitive tables in a number of stores to directly promote the 3D Touch functionality found within its iPhone 6s and iPhone 6s Plus handsets.

The Cupertino-based technology giant has chosen its flagship Fifth Avenue New York Store and the stunning San Francisco location to initially benefit from the highly functional touch-sensitive tables. Any consumer who happens to pop into one of these two large Apple Retail outlets will be greeted by a large table that is fitted with a significantly sized touch-sensitive surface, purposed to market and show off the latest 3D Touch display and its features in Apple’s latest iPhones.


The table itself is connected to a number of iPhone 6s and iPhone 6s Plus handsets that are on display for consumers to look at and interact with. When those consumers interact with the display of the iPhone 6s handset, and invoke one of its 3D Touch features, the underlying table responds to that interaction by displaying a beautiful rippling water effect. This is particularly relevant as you can see from the accompanying video, the iPhone 6s is set to display the stunning gold fish Live Photo. The ripple effect of the water from the display filters down to the connected table to produce one seamless and beautiful occurrence.


It seems that at the moment there are only two of these connected tables in existence while Apple tries them out in the two aforementioned locations. The New York and San Francisco stores are not only two of Apple’s biggest and most successful retail outlets, but also massively popular with tourists from all over the world, so it makes perfect sense to introduce this marketing feature to these two locations in the first instance. It’s currently unknown if additional stores in additional countries will benefit from a similar set up, but if it helps shift more iPhone 6s units then we’re sure it’s a no-brainer for Apple to roll it out globally.

(Source: Grate App [YouTube])

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