Apple today shared pro tips for iPhone 7 Plus Portrait mode from some of the world’s top photographers. The company believes this will help people to take better advantage of the capabilities the iPhone 7 Plus dual-lens camera affords.

Both the iPhone 7 and 7 Plus carry cameras that are capable of taking some stunning shots, but the iPhone 7 Plus in particular features the dual-camera configuration, which makes Portrait mode possible. It’s this mode that photographers are most getting to grips with, and Apple is keen to make sure users know just how to take photos that show great depth of field – even if a lot of it is created in software.

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According to photo gallery site Flickr, the iPhone 7 is already the sixth most used camera with which its users are taking photos for uploading to the site. To date, over five million images, taken with the iPhone 7 Plus, have been uploaded to Flickr with more being added by the minute. Apple wants to make sure that not only is Portrait mode not forgotten, but that it is being actively used by anyone who has access to it. That means iPhone 7 Plus owners, for now.

Apple is quick to point out the iPhone’s long-standing popularity as a camera, with iPhones in all shapes and sizes combining to become the most popular cumulative camera on the planet.

In a short time, Portrait mode has become a favorite feature for iPhone 7 Plus users, with people capturing a range of subjects with the stunning depth-of-field effect, bringing them closer to the subjects they love. iPhone is the most popular camera in the world.

Throughout the piece, shared via the Newsroom portion of apple.com, Apple highlights various photographers and shares what they think of the iPhone 7 Plus and what it allows people to do.

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It’s all very typical Apple, and it could be part of a video shot in an impossibly white room, but no matter how you feel about Apple’s self-congratulatory tone, everyone must surely admit that with the iPhone 7 Plus, Apple got things right.

Just look at some of the photos the professionals create with the thing.

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(source: Apple)

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