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Apple announced multiple products at their event on Tuesday including the all-important iPad mini, an unexpected 9.7-inch iPad refresh, specs bump for the Mac mini, all new iMacs and, of course, the rather exciting 13-inch MacBook Pro with Retina display.

Apple today has released the first TV ad for the new MacBook Pro showcasing its amazing display. Check it out after the jump.

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The TV spot comes straight from Apple’s YouTube channel. It lasts 30 seconds and showcases the pro capabilities of the new notebook; thanks to the higher-than-HD resolution of the Retina Display, video and photo editing, design and development becomes a significantly improved experience.

With a starting price of $1699, the 13-inch MacBook Pro with Retina display really isn’t meant for your average Facebook-surfing consumer. It’s meant for professionals who are looking to enhance their computing experience.

The 13-inch MacBook Pro with Retina display is available in the form of two pre-built models. The $1699 base model comes with a 2.5GHz dual-core Intel Core-i5 chip and 128GB of flash storage, while the $1999 higher-end model simply doubles the storage to a more roomy 256GB. Both models come with 8GB of RAM, Intel’s HD Graphics 4000, FaceTime HD camera, two Thunderbolt and USB 3.0 ports.

Both models can be customized to include a 2.9GHz dual-core Intel Core-i7 chip (+$200) and 512GB / 768GB flash storage (+$500 / +$1000).

Reviews from magazines and online publications are yet to be published, but initial impressions are positive. The only thing that technology enthusiasts – who use their computers for heavier tasks like HD video editing, photo editing, programming etc. – are questioning is the lack of a dedicated graphics card from NVIDIA. Intel’s HD Graphics have improved a lot over the past few years, but they are still no match for a dedicated solution.

MacBook Pro Colors Ad

Apple is the first personal computer company to release notebooks with such a high resolution display. At 2560 x 1600, the resolution matches that of the 27-inch iMac. Imagine that! What was previously reserved for huge displays has now trickled down to ultraportable notebooks. The future is awesome.

You can the see ad below:

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