Apple today announced its Q4 2015 earnings, with the usual number of mind-bending results being shared. If anyone was still trotting out the old ‘Apple is doomed’ trope, then now is the time to drop it.

The big number that really matters is a revenue of $51.5 billion, with $11.1 billion in profit for the quarter running July to September of this year. That profit isn’t just amazing, it’s downright ludicrous and arguably obnoxious as well. The huge income comes from equally huge iPhone sales, though at this point, that’s almost a given.


Apple today announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The fact that 62% of the revenue for this quarter came from outside the United States should not be overlooked either, with Apple now very much a global brand and selling in huge numbers in countries that it is just starting to truly tap, like China.

On the back of strong iPhone 6s and iPhone 6s Plus sales, Apple managed to sell 48.05 million iPhones (compared to 39.3 million this time last year), which is a huge number, with iPads moving just under 10 million units – 9.8 million to be exact – compared to 12.3 million this time last year. Apple also sold 5.7 million Macs compared to the 5.5 million in the year-ago quarter.

iPhone 6s main 5

While Apple isn’t breaking sales down as far as the Apple Watch is concerned, the ‘Other’ category, which it shares with things like the Apple TV and Apple’s accessory business accounted for over $3 billion of the company’s revenue – up form $2.6 billion the prior quarter.

Compared to the year-ago quarter, Apple sold more iPhones and Macs but saw another decline in iPad sales, which may or may not be improved once the iPad Pro arrives next month. We don’t expect that particular machine to sell in huge numbers, though, so something else may need to be done if the iPad’s sales slide is to be arrested.

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