Apple has today held its quarterly earnings call, announcing the results from its third fiscal quarter and second calendar quarter of 2015. If you just want to know the lowdown without reading any further, here it is; Apple sold a lot of hardware, making a lot of money and profit. Apple still ins’t doomed.
Breaking things down a little further, Apple reported revenue of $49.6 billion and net quarterly profit of a huge $10.7 billion compared to revenue of $37.4 billion and net quarterly profit of $7.7 billion for the same quarter last year. Apple’s gross margin for the period rose from 39.4% to 39.7% during the period, meaning Apple is generally in pretty good shape, to say the least.
Everyone always wants to know which of Apple’s ever growing product line is doing the business, and as usual the iPhone is selling like crazy, and the iPad is in decline. If you’ve heard this all before, it’s because it’s a familiar story.
Taking a closer look at the breakdown, Apple sold 47.5 million iPhones during the quarter, an increase on 35.2 million a year earlier. Mac sales came int at 4.8 million units, up from 4.4 million units a year ago, but iPad sales continued to disappoint, falling to 10.9 million from an already declining 13.3 million.
“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO.
Apple hasn’t announced sales figures for the Apple Watch, but Tim Cook was keen to stress that the wearable has outsold whatever number Apple had come up with internally, disputing claims that the Apple Watch had been a flop as far as sales are concerned. It’s still very early days for the Apple Watch, but the lack of any numbers coming out of Apple will no doubt fuel the fire of doubt amongst analysts and the tech press alike.
If there is one takeaway here though, it’s that Apple shows no sign of slowing down, even if its iPad lineup shows equally little sign of arresting its decline. With new iPads just around the corner, can Apple come up with a plan to do just that?