Apple may continually find itself in a position of not really having to apply discounts and promotions to its products due to the popularity of what it offers, but that doesn’t mean that the company shies away entirely from offers. Black Friday and Cyber Monday were relatively low-key affairs directly within official Apple Retail outlets, but consumers do now have an offer to give them more of an incentive to walk through those glass doors. Starting today, Apple is offering a free iTunes gift card with the purchase of a Beats headphones or speakers.

The Beats brand, which was acquired by Apple as part of a $3 billion merger, is strong enough to fend for itself in a competitive market place that seems to spawn new accessories of this nature on an almost weekly basis. With that said, it is the festive shopping season after all, which means that Apple wants a reason to push as many people as possible into grabbing items of its physical and online shelves. It’s likely that consumers will be purchasing Beats headphones and speakers for themselves or loved ones this year, and now there’s an even greater incentive thanks to this $60 iTunes gift card option when purchased directly from Apple.


The promotion applies to pretty much all models of Beats headphones and speakers that Apple stocks, with the iTunes gift card also being extremely versatile in what it can be redeemed against. Listed below are the headphones and speakers eligible for this offer:

Beats Pill+ Speaker
Beats Powerbeats2 Headphones
Beats Powerbeats2 Wireless In-Ear Headphones
Beats Pro Headphones
Beats Solo2 Headphones
Beats Solo2 Wireless Headphones
Beats Studio Headphones
Beats Studio Wireless Headphones
Beats Tour2 In-Ear Headphones

It appears that the $99 urBeats in-ear headphones have not qualified to be a part of this offer, and including the new rose-gold model, will be sitting this one out.

Apple is keen to push and promote the fact that the $60 iTunes gift card could be used to create and maintain an Apple Music streaming account that would effectively provide access to unlimited music across all your iOS devices and iTunes installations for a period of six months. It would also be the perfect musical companion service considering the iTunes gift card has been provided as a thank you for purchasing headphones or speakers.

beats headphones

With that said, consumers do need to be aware that an Apple Music subscription isn’t the only thing the card can be used for. The $60 iTunes credit can also be used within iTunes, Apple’s iBooks platform, the iOS and Mac App Store, the new tvOS App Store, and even to pay for monthly subscriptions if required. The offer is active from today through till December 28, and applies to qualifying Beats headphones and speakers purchased through Apple Stores,, or Apple’s direct (800) MY-APPLE telephone order service.

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