We’re smack bang in the middle of quarterly results season right now and with Apple announcing a record quarter that was backed up heavily by iPhone 6 and iPhone 6 Plus sales all attention turned to Samsung to see what the Korean firm had to offer.
Interest was piqued by those record numbers coming out of Cupertino, and when Samsung was oddly vague about the number of smartphones it sold many started to notice the winds of change in the air. Had Apple managed to oust Samsung as the biggest smartphone maker around?
The numbers from Apple’s side of the equation are indisputable. 74.5 million iPhones doesn’t lie, but Samsung’s refusal to give specifics and instead claim that a ‘high 70%’ of its 95 million phone sold were of the smart variety has caused many eyebrows to be raised.
The lack of clarity in Samsung’s figures has led many analysts to call it a draw this time around, but others are feeling a little more bullish and are instead giving this round to the iPhone maker.
One of the analysts giving Apple the crown of top smartphone maker is Counterpoint Research which gets its numbers from global distributers. They say that Samsung only shifted 73.8 million smartphones, making Apple the clear number one. Creative Strategies’ Ben Bajarin also has Apple in the lead though others aren’t so quick to do the same.
No matter which side of the camp you happen to sit though there has to be questions raised as to why Samsung is being so cagey about the actual number of smartphones it sold during the past quarter, especially following Apple’s stellar results. Is it a case of Samsung wanting to save face in a year where it has had more than a few black eyes for varying reasons, sales not being the least of them? Perhaps, and for once we might just have to take the analysts at their word.
Feels wrong doesn’t it?