Apple has found a lot of success and customer satisfaction with its iPhone, with consumers not only loving the iOS-powered hardware, but also the various color options afforded by Apple.

Now, in order to further appeal to consumers, and to attract those who love doing their part for charitable causes, the Cupertino-based company has introduced a brand new (Product)Red version of the wonderful iPhone 7 and iPhone 7 Plus.

Apple has long been a corporate supporter of the (RED) campaign, which looks to engage with the private sector as part of a larger mission to raise awareness and funds to try and eliminate HIV/AIDS in Africa. Previously, Apple has offered custom designed (Product)Red cases for its various iPhone models in order to support the campaign, but this is the first time that the company has actually introduced a customized iPhone.

The hardware itself is essentially a standard iPhone 7/iPhone 7 Plus, which ships with the usual configuration options of either a 4.7-inch or 5.5-inch display, but finished with a stunning red finish which instantly makes it stand out from all other iPhone exteriors.

It will not only appeal to customers looking for something a little different, but according to CEO Tim Cook, is also the companies biggest commitment to the (RED) campaign yet:

The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.

It seems that Apple’s iPhone 7 is the product of change, at least from an external perspective. Apple used the official introduction of the current flagship to introduce the stunning Jet Black exterior, and has now used a relatively small-scale release to introduce the striking red aesthetic.

Apple will be making the new “Special Edition” device available to purchase in 128GB and 256GB models starting this coming Friday, March 24th, with all purchases contributing to the Global Fund to support HIV/AIDS programmes with the intention of delivering an AIDS-free generation.

It may seem relatively small in comparison to the unveiling of the beautiful red iPhone 7, but Apple has also appended the iPhone SE range with larger storage capacities for those who want something a little cheaper than the flagship iPhone 7. Prices remain the same at $399 and $499, but capacities have been doubled to 32GB and 128GB with availability this coming Friday.

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