Following the Spring forward media event just last morning, Apple has bumped up the prices on a majority of its products across many countries due to the strengthening U.S. dollar. Head over the jump to catch all the details.
Apple may have reduced the price of the Apple TV to $69 in the U.S., but the rest of its portfolio across a range of countries such as Canada, New Zealand, France, Denmark, Sweden, Portugal, Finland, Australia and multiple others have just experienced an increase in price in a move made by Apple to reflect currency adjustments. In short, iPhone, iPad, iPod touch, MacBook Air, MacBook Pro and Thunderbolt Display products are now much more expensive than they were previously.
All of this is clearly visible on the Apple online store in Canada, where the unlocked iPhone 6 which originally started at $749 going all the way up to $969, has now been listed at a price starting from $839 going up to $1,099, which is quite the significant increase honestly. Wait till you hear about the 15-inch Retina MacBook Pro that used to be listed at prices of $2,099 to $2,699; now the price stands at $2,449 to $3,049, a good $300 extra for the highest end model. In France the price for the base model of the same notebook which started at €1,999, now comes in at €2,249 while the highest end model has been upped from €2,499 to €2,799. Apple has also increased the price of the Thunderbolt Display from $999 to $1,199 in Canada.
Similar measures have been taken in other countries as well to ensure that all Apple products pricings are in parity with the United States, and where the appreciation or depreciation of the U.S. dollar is not something Apple has control over, the newly adjusted prices may just be heading to a point where even Apple fans would be hard pressed for looking into alternatives.
Apple’s currency adjustments are nothing new really, where the company even made the necessary adjustments in 2011, when the U.S. dollar weakened as well. For now, Apple may not reduce prices in some countries even if the U.S. prices drop, which will serve as a buffer against currency fluctuations.
What’s your take on the matter? Share your thoughts with us in the comments section below.