Apple CEO Tim Cook has joined with the current Ice Bucket Challenge drive and had a bucket of freezing cold water dumped over his head in order to raise awareness of Amyotrophic Lateral Sclerosis.
The motor neuron disease, first identified in 1869, is currently at the center of a campaign that has seen various tech CEOs take part in the ritual with the likes of Mark Zuckerberg and Satya Nadella already having had a good dousing.
Cook’s involvement came after VP Phil Schiller last night also took part before suggesting his boss also did the same. At that point, Cook didn’t really have much choice in the matter.
The water-based shenanigans took place at an Apple party that is part of a week-long event around diversity, and following his part in the campaign Cook took to nominating a few people to also have water dumped on them. Disney’s Bob Iger, new Apple exec Dr. Dre, and musician Michael Franti, are now on the hook for having the same happen to them, with the latter actually being the one that did the dumping this time around.
More information about ALS can be found at the ALSA website, with the good cause likely to receive plenty of extra attention as part of this charity drive. For once, it looks like something truly good might come from our obsession with the tech world.
Apple will be turning its attention to pure business soon though, with new iPads and iPhones expected within a matter of weeks. A rumored smartwatch may be on the horizon too, but we wouldn’t want to put too much of a wager on that.
It’s good to see Apple’s executive team take time out for a good cause even during what must be a busy time.
Just for your viewing pleasure, we’ve embedded the Ice Bucket Challenge videos from Mark Zuckerberg and Satya Nadella as well: