It’s time. Apple CEO Tim Cook is now on stage at the iconic Town Hall in the One Infinite Loop campus of Apple at Cupertino to kick off the 2016 Mac event aptly title “hello again.”

While the new MacBook Pro is expected to be the highlight of today’s show, Apple CEO started it off by talking about the company’s recently launched iPhone 7 and iPhone 7 Plus flagship devices and how well they have been received the world over.

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The discussion then quickly moved to Apple TV and tvOS, with a slew of new software related updates in tow for both tvOS and iOS. Here are the highlights from the opening session of the keynote:

  • Event started off with a “accessibility” video showing Apple devices being used in different scenarios.
  • New Apple website for accessibility launched cause Apple believes technology should be available to everyone.
  • Customer response for iPhone 7 has been very strong. Tim Cook shared photos sent to Apple by customers shot using iPhone 7 / 7 Plus camera.
  • Apple says iOS 10 has received great reviews.
  • In 1 month over 60% of iOS users are already on iOS 10 compared to 1% of Android 7.
  • Cook talks about Portrait mode for iPhone 7 Plus released earlier this week with iOS 10.1.
  • Also earlier this week: Apple Pay kicked off in Japan.
  • Apple Watch Series 2 is off to a great start, says Cook.
  • Apple Watch Nike+ will be available tomorrow.
  • Minecraft is coming to Apple TV.
  • Future of video demoed by Twitter team on Apple TV.
  • Unified TV experience for Apple TV: Apple announces a new app called “TV” for tvOS and iOS.
  • It’s Apple notebook’s 25th anniversary.

And more.

It is important to note that all of the major announcements from today’s event are being covered in-depth in separate articles. Keep checking the main page of RP for all the details, and stay tuned for more updates!

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