Apple has posted a new video to its Brazilian YouTube channel celebrating the extravagant carnival festivities that take place at this time of year. The Brazilian Carnival season is as wondrous and exciting as it is long-lasting, running each year through February, and more often than not, all the way into March.

Apple’s new video has been created with a focus on iPhone 7 Plus Portrait mode as part of an effort to celebrate the “diversity, variety, and freedom of expression of carnival.”

The campaign and video ties in very nicely with the current global trends, with Apple choosing to highlight diversity and freedom of choice in this video as it shows carnival goers of all ages, shapes and sizes, and from all cultural backgrounds converging in one time and place to enjoy the experience without fear of discrimination.

With the focus on iPhone 7 Plus, and in particular, the Portrait mode, it also ties in extremely nicely with the company’s ongoing “Shot on iPhone” campaign which consistently focuses on the beauty that can be captured in stunning detail using the iPhone’s camera.

Apple generally applies a lot of intelligence and clever marketing tactics to videos that it creates, and it won’t surprise you to know that this time around is no different. The uploaded video contains more than 500 photographs taken with iPhone 7 Plus using the Portrait mode, and has been edited with a backing soundtrack to give the sense of a stop-motion effect. The audio that can be heard over the top is recorded by BaianaSystem and Yzalú, and is available exclusively via Apple Music.

An emotive video, shot entirely on iPhone 7 Plus, and containing music available exclusively on Apple Music. We may already be talking about rumors surrounding Apple’s next-generation iPhone, but that hasn’t stopped Apple from continuing to extensively push iPhone 7, and more specifically, iPhone 7 Plus with its iSight-Duo camera and access to the wonderful Portrait mode. It truly is an excellent feature which shines through this Brazilian Carnival video.

Check the video out for yourself and let us know what you think.

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