iPhone and iPod touch users who prefer to step away from purchasing their music directly through the iTunes store can now rejoice as Amazon has announced some changes to the way those users can access and purchase music through Mobile Safari. In an official press release coming out of Seattle, Amazon has lifted the lid on the optimization changes that they have made to the Amazon MP3 Store that will directly benefit iOS users, allowing for a first-time seamless purchasing and browsing experience.
The internal business decision to make these changes to the MP3 Store is yet another clear indication that Amazon is doing all that they can in an attempt to wrestle away some of those consumers who regularly allow Apple and iTunes to handle their digital music fix. The changes to the service means that iPhone and iPod touch users are now able to discover and purchase digital music from Amazon’s rather extensive online catalogue of 22-million songs directly from within Mobile Safari.
In addition to being able to browse through and download the music content with an Amazon account, users are also provided with access to a variety of music discovery perks that should help us widen our musical horizons. Personalized music recommendations are provided based on previous purchases as well as lists being populated with best-selling tracks and music that has proven popular based on Amazon customer ratings. Purchased music through Safari is then immediately added to the relevant Cloud Player library for download and playback.
Amazon has also announced that the full mobile website that will be presented to iPhone and iPod touch users has been built entirely on HTML5 technologies and should therefore provide an entirely seamless experience. Don’t forget that if you have also purchased a physical CD that qualifies as part of the new AutoRip service, then the MP3 version could also be waiting for download on the new mobile site.
The changes to the Amazon MP3 Store have been a long time coming, with iPhone and iPod touch users wanting the company to make some positive amendments to the service for quite some time. Although it is extremely easy for consumers to purchase music from iTunes and have it almost immediately on their devices; the Amazon service has been steadily growing in popularity. These latest changes to the operation of the service should certainly go a long way to convincing sets of users to move away from their current purchase method and at least give the Amazon MP3 Store a try.