If you’re in a world where virtual meetings and conference calls are the norm then you’ll also know that there are problems with all of them. Options from Skype, WebEx, WhatsApp and others all work, for the most part, but none of them are what we would call a pleasure to use.

Amazon thinks that it has the answer to that, with its new Chime virtual meeting service aiming to offer the best experience in the market from a company which you might not expect to be leading the rest.

Amazon is offering the standard Chime service as free, but those using that plan can only expect the service to work for two people. The middle tier, called Plus, is also limited to the same two people, but it adds screen-sharing and access to a corporate directory for $2.50 per user per month.

The real action is around the Pro plan though and is without doubt the one which Amazon wants people to plump for. Those signing up will find that Pro costs $15 per user per month and there is a free 30-day trial available for those who need to give the Chime service a try before committing to any costs.

That Pro option gives users the ability to host meetings of up to 100 people with the ability to share screens, schedule meetings, and record meetings. All the kinds of things any business using this kind of service is likely to need.

Meetings start on time because they’re easy to join – meetings call you and you can join with a single tap. Lengthy pins are a thing of the past. A visual roster shows who has joined the meeting and who is running late, and allows anyone to mute background noise. Amazon Chime offers rich apps for iOS, Android, Windows, and Mac, and your chats are always synchronized across your devices. You can switch seamlessly between devices anytime, even in the middle of a meeting.

Amazon claims that it can offer excellent audio and video quality thanks to the bandwidth and systems offered by Amazon Web Services.

To get started with Chime, visit chime.aws.

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